Where does it hurt?

Behavioral-science consultancy for organizations whose people performances aren't quite landing. Pick the symptom that fits. We'll show you what's behind it, what to do about it, and then build you a bespoke software tool that ensures the intended behaviors stick.

Tell us what's not working.

Describe the symptom in a couple of sentences. We'll come back within one business day with a read on what's underneath.

Science & Whimsy

Two ingredients. Behavioral science and unrepentant whimsy.

Glinda was founded on the idea that organizations change fastest when scientifically validated techniques become fun. Meet the two people who built a practice around exactly that.

Laura Martin

Laura Martin, MBA

Co-Founder, CEO

Laura's work is proof that you don't need a spotlight to create lasting change. From her years at Target to her leadership in tech and HR, she's helped build teams where people grow, businesses weather storms, and the numbers improve almost by accident, because people come first. She doesn't claim to have all the answers, but never stops searching for better ones.

Laura on LinkedIn →
Jordan Scott Birnbaum

Jordan Scott Birnbaum, MA

Co-Founder, Thinker/Doer

Thinker / Doer is an apt description of a career defined by insatiable curiosity and a bias for action. From finance to internet to hospitality to HR tech, Jordan has a knack for influencing people and building new things. Despite a long list of accomplishments, what he actually thinks about are the connections between them.

Jordan on LinkedIn →