Why do your silos keep getting taller?

Smaller teams create stronger identities. If you want people to collaborate across the org, you have to let them solve problems together.

Behavioral science with teams at:

You might recognize the pattern.

When cross-org collaboration is exclusively an exercise in finger-pointing, diffusion of accountability makes improvement impossible.

Why is this happening?

Stronger connections to smaller groups.

We identify most closely with those we engage most often. Cross-team identity is built deliberately and persistently, or it does not exist.

You can't just expect people to connect. They need a problem to solve together.

We make the whole more cohesive by making relationships more complete.

Workshop: Collaboration Nation

Temporary, cross-functional teams meet once per week to solve real-world problems, culminating in presentations to senior executives. The solutions are great; the friendships across the org are better.

Phaseware

Bespoke AI software, branded as yours, that holds the new behavior in place after we leave.

Coach-sulting

Ongoing advisory until the new behavior holds on its own.

What clients say.

"We were clear on our development focus for the year. What was much harder was identifying the right partner to work with, one that is innovative and nimble, could bring best practice and industry experience, and keep our team engaged and challenged. A tall order, and one that the Glinda Group knocked out of the park!"

Sarah Waite · CHRO, Second Harvest Heartland

"I had sky-high expectations for Jordan and Laura, and they exceeded them. Their contributions to our business have been broader and more impactful than I ever could have imagined, and I want more."

Darryl Kelly · CEO, Aspect Software
Science & Whimsy

Two ingredients. Behavioral science and unrepentant whimsy.

Glinda was founded on the idea that organizations change fastest when scientifically validated techniques become fun. Meet the two people who built a practice around exactly that.

Laura Martin

Laura Martin, MBA

Co-Founder, CEO

Laura's work is proof that you don't need a spotlight to create lasting change. From her years at Target to her leadership in tech and HR, she's helped build teams where people grow, businesses weather storms, and the numbers improve almost by accident, because people come first. She doesn't claim to have all the answers, but never stops searching for better ones.

Laura on LinkedIn →
Jordan Scott Birnbaum

Jordan Scott Birnbaum, MA

Co-Founder, Thinker/Doer

Thinker / Doer is an apt description of a career defined by insatiable curiosity and a bias for action. From finance to internet to hospitality to HR tech, Jordan has a knack for influencing people and building new things. Despite a long list of accomplishments, what he actually thinks about are the connections between them.

Jordan on LinkedIn →

Where does it hurt?

We'll tell you what pattern is likely underneath, and what an intervention would look like for your context.

Send us a message.

What Else Hurts?