Because goals are static guesses, and the real work lies in figuring out what works.
Behavioral science with teams at:
You set a goal in Q1. It's forgotten by Q2.
The SMART-goal trap.
S.M.A.R.T. optimizes for measurability, not impact. It provides no upfront guidance, nor support for iterating the approaches meant to achieve the goal.
Rarely shows up alone. Usually co-occurs with status asymmetry and decision avoidance.
"Goals" are intended outcome. "Strategies" are high-level descriptions of how. "Tactics" are observable behaviors in service of the strategy. "Experiments" are how you know if the tactics worked.
Bespoke AI software in your branding, allowing managers to set goals and strategies, and allowing team members to set tactics and experiments. The results are clarity, alignment, accountability, and engagement.
We work with leaders up and down the pipeline to ensure they and their teams are getting the most from T.R.I.A.L.
"We were clear on our development focus for the year. What was much harder was identifying the right partner to work with, one that is innovative and nimble, could bring best practice and industry experience, and keep our team engaged and challenged. A tall order, and one that the Glinda Group knocked out of the park!"
Sarah Waite · CHRO, Second Harvest Heartland
"I had sky-high expectations for Jordan and Laura, and they exceeded them. Their contributions to our business have been broader and more impactful than I ever could have imagined, and I want more."
Darryl Kelly · CEO, Aspect Software
Glinda was founded on the idea that organizations change fastest when scientifically validated techniques become fun. Meet the two people who built a practice around exactly that.
Laura's work is proof that you don't need a spotlight to create lasting change. From her years at Target to her leadership in tech and HR, she's helped build teams where people grow, businesses weather storms, and the numbers improve almost by accident, because people come first. She doesn't claim to have all the answers, but never stops searching for better ones.
Laura on LinkedIn →
Thinker / Doer is an apt description of a career defined by insatiable curiosity and a bias for action. From finance to internet to hospitality to HR tech, Jordan has a knack for influencing people and building new things. Despite a long list of accomplishments, what he actually thinks about are the connections between them.
Jordan on LinkedIn →We'll tell you what pattern is likely underneath, and what an intervention would look like for your context.
What Else Hurts?