Why does your team keep struggling with decisions?

Because, consciously and unconsciously, individual needs are placed above organizational needs. We help people name and adjust for it, clearing the path for far better decisions.

Behavioral science with teams at:

You might recognize the pattern.

The best decision for the org seems clear heading into the meeting, but feels far more chaotic and disjointed once everyone chimes in.

Why is this happening?

Biases and Heuristics

90% of our decisions are made unconsciously, in auto-pilot, driven by biases and heuristics. They save mental energy and serve psychological need.

Without surfacing them in decision-making, everyone sees a completely different picture. Decisions reflect it.

We make agility cool. And that's how you improve decision-making.

Workshop: JA(d)M Session

Half day session with leadership, reviewing biases and heuristics and talking about how they affect real-world, real-time decisions currently facing the group.

Phaseware

Bespoke AI software, in your branding, to ensure the intended behaviors stick. Each attendee will receive an app that replicates the live experience for any and all future experiences.

Coach-sulting

We check in with the teams to track results and support tweaks and customizations to your context.

The 10 forces steering your decisions.

These are the biases and heuristics running the ~90% of decisions your team makes on autopilot. Tap any one for a 30-second read — the same library we name together in the JA(d)M Session.

Each opens alongside the page, and every one has a direct line to booking a session.

What clients say.

"We were clear on our development focus for the year. What was much harder was identifying the right partner to work with, one that is innovative and nimble, could bring best practice and industry experience, and keep our team engaged and challenged. A tall order, and one that the Glinda Group knocked out of the park!"

Sarah Waite · CHRO, Second Harvest Heartland

"I had sky-high expectations for Jordan and Laura, and they exceeded them. Their contributions to our business have been broader and more impactful than I ever could have imagined, and I want more."

Darryl Kelly · CEO, Aspect Software
Science & Whimsy

Two ingredients. Behavioral science and unrepentant whimsy.

Glinda was founded on the idea that organizations change fastest when scientifically validated techniques become fun. Meet the two people who built a practice around exactly that.

Laura Martin

Laura Martin, MBA

Co-Founder, CEO

Laura's work is proof that you don't need a spotlight to create lasting change. From her years at Target to her leadership in tech and HR, she's helped build teams where people grow, businesses weather storms, and the numbers improve almost by accident, because people come first. She doesn't claim to have all the answers, but never stops searching for better ones.

Laura on LinkedIn →
Jordan Scott Birnbaum

Jordan Scott Birnbaum, MA

Co-Founder, Thinker/Doer

Thinker / Doer is an apt description of a career defined by insatiable curiosity and a bias for action. From finance to internet to hospitality to HR tech, Jordan has a knack for influencing people and building new things. Despite a long list of accomplishments, what he actually thinks about are the connections between them.

Jordan on LinkedIn →

Where does it hurt?

We'll tell you which biases and heuristics are likely in play, and what an intervention would look like for your context.

Send us a message.

What Else Hurts?