Smaller teams build stronger identities. Strong identities resist cross-team work. We name the trade-off and shape it.
Behavioral science with teams at:
Your re-org created focused teams. Now you can't get them to ship a single feature together. Identity overrode org chart.
Identity-driven silo formation.
Small-group identity formation is the psychological default. Cross-team identity is something you build deliberately — or you don't have it.
Co-occurs with bad-decisions and backchannel-release-valve patterns.
Half-day, action-learning format. Teams build a shared deliverable in real time, with the cross-team identity work running underneath. They leave knowing what the other team is for.
Bespoke AI software, branded as yours, that holds the new behavior in place after we leave.
Ongoing advisory until the new behavior holds on its own.
Indicative figures from past engagements; your numbers will be measured against your baseline.
"We were clear on our development focus for the year. What was much harder was identifying the right partner to work with—one that is innovative and nimble, could bring best practice and industry experience, and keep our team engaged and challenged. A tall order, and one that the Glinda Group knocked out of the park!"
Sarah Waite · CHRO, Second Harvest Heartland
"I had sky-high expectations for Jordan and Laura, and they exceeded them. Their contributions to our business have been broader and more impactful than I ever could have imagined, and I want more."
Darryl Kelly · CEO, Aspect Software
We'll tell you what pattern is likely underneath, and what an intervention would look like for your context.
What Else Hurts?