They're aimed at outcomes, not behavior. We rebuild them as testable behavioral hypotheses, and they hold.
Behavioral science with teams at:
You set the goal in Q1. By Q3, half the team forgot it existed, and the other half re-interpreted it three times.
The SMART-goal trap.
SMART optimizes for measurability, not for the behaviors that produce the outcome — it doesn't model the path. Without the path, the goal becomes wishful.
Rarely shows up alone — co-occurs with status asymmetry and decision avoidance.
Half-day with the leadership team. We decompose the goal, design the behavioral tests that would actually move it, and commit to a schedule. The team leaves with goals they can run.
Bespoke AI software, branded as yours, that holds the new behavior in place after we leave.
Ongoing advisory until the new behavior holds on its own.
Indicative figures from past engagements; your numbers will be measured against your baseline.
"We were clear on our development focus for the year. What was much harder was identifying the right partner to work with—one that is innovative and nimble, could bring best practice and industry experience, and keep our team engaged and challenged. A tall order, and one that the Glinda Group knocked out of the park!"
Sarah Waite · CHRO, Second Harvest Heartland
"I had sky-high expectations for Jordan and Laura, and they exceeded them. Their contributions to our business have been broader and more impactful than I ever could have imagined, and I want more."
Darryl Kelly · CEO, Aspect Software
We'll tell you what pattern is likely underneath, and what an intervention would look like for your context.
What Else Hurts?